Frontline Retail Selling Skills
“Sales is not about selling anymore, but about building trust”
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When RETAIL employees focus on how their customers feel and make decisions throughout the experience, they deliver excellent service and develop valuable two-way RELATIONSHIPS. Building customer relationships and meeting their needs is at the heart of this selling skills course specifically designed for frontline retail sales professionals.
At the core of this training course, participants will learn and practice a proven, step-by-step sales questioning model they can be used immediately in any sales situation. This powerful sales questioning technique is all about asking the right questions in the right order. It is designed to increase the likelihood of making a sale by better understanding customer needs while maintaining a great customer experience. By following this proven questioning model your retail sales professionals will confidently lead their customers successfully through the buying experience.
Why Attend
Course participants will learn how to guide the sales/service conversation efficiently and effectively. They will also learn how to:
- Adapt their communication style
- Question customers around lifestyle needs
- Build trusted, long term relationships
Course Objectives
By the end of the course, participants will be able to:
- Explain what motivates customers (logical and emotional) to buy or continue to use a product/service.
- Explain four personality styles; identify their own style; and, adapt their style to establish rapport with other personality styles.
- Follow a simple 5-step sales process that will give them the confidence, energy, and focus they need to become successful retail sales professionals.
- Use a powerful sales questioning technique that will enable them to ask customers better questions.
- Overcome common objections and close the sale.
- Make the best out of each interaction with every customer.
- Learn valuable lessons from Joe Gerard, one of the greatest retail salesmen who ever lived
Target Audience
Retail Sales Professionals
Course Duration
2 Days
Course Outline
(This workshop contains more than 8 practical exercises and fun activities)
Give us a call or email us to get the complete course outline…………….
